Re-evaluate value

Today I received a newsletter from Union Square Cafe boasting the “incredible value” of their wine list and boldly announcing “100 new wonderful selections under $75”. USC is definitely a nice restaurant with great food and reasonable prices (it's NYC, after all). Their wine list is also admittedly fairly extensive (they've been awarded the Best of Award Excellence by Wine Spectator magazine). Anyway I beg to differ to their definition of value. Unfortunately, I've got used to the customary and completely crazy wine pricing at restaurants in the States (basically, you pay 3 to 4 times what you'd pay at a liquor store). Nonetheless I honestly can't call a $75 bottle a bargain, especially when I can buy it for $19.99.